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Graduate employers are faced with the challenges posed by an increasingly complex graduate labour market as well as increasing graduate recruitment and retention problems. In the light of these issues this paper considers graduate attitudes and behaviour towards sales jobs, and employers’ response to recruitment of graduates into sales. Results from interviews with key UK graduate employers and a survey of final year students at a Northern Business School show that there is a need for employers to enhance the status of sales and for universities to improve the employability and career management skills of students.

Databases on CDROM are one of the more complex types of facility that will be accessed by the general public, either in their home, in airport lounges and other public arenas or in libraries. These databases extend over a wide range of different media types including bibliographic, full‐text and multimedia. Interfaces include DOS‐based and GUI‐based products. This paper reviews the literature on the design and evaluation of user interfaces on CDROM, with the objective of distilling guidelines for these activities. More specifically the article defines interfaces, dialogues and interaction, and explores the diversity in and issues associated with standardisation in interface design for CDROMs. Current criteria and guidelines for the evaluation of CDROM interfaces include those of the Special Interest Group on CDROM Applications and Technology (SIGCAT) and guidelines proposed by other authors. Using this earlier work as a basis an alternative set of guidelines is proposed.

Generations of students have struggled with the mechanics of statistical significance tests. Having done that, they then have to try to learn to use the correct test for a particular situation and decide what the result means. This can become quite involved! Market Research practitioners, on the other hand, are likely to be confronted with familiar research designs and, if they choose to apply tests, will know the appropriate ones to use. This article seeks to make the point that “the correct test properly applied” may nevertheless in some instances assist the manager to reach a wrong decision, and that it is time to consider alternative approaches in order to create a more effective liaison between researcher and decision maker.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

Studies the methods used to ensure that new product development in an industrial and technical environment is market led. Begins with the customer active paradigm of Eric Von Hippel, and then develops a proactive approach to new product development. Reports on a three‐year action programme applied to a UK division of a multinational corporation. Although the study is concentrated on one in‐depth longitudinal example, the authors are confident that the results can be applied more widely.

There is a dearth of published research on the assessment of idea generation techniques. Helps to rectify this and examines idea generation techniques within the new product development process by an in‐depth study of the measuring, checking and precision instruments industry (SIC 3710). Data were collected from 47 companies using telephone interviews. Over 80 per cent of manufacturing respondents claimed to use some form of idea generation technique in their new product development process for new product idea generation or problem solving purposes, with larger companies using more techniques than smaller ones. However, none of the companies’ last new product was initiated by the use of an idea generation technique. It is therefore difficult to justify the resources that idea generation techniques presently consume. The origin of most new product ideas was the customer.

Assuming that the relations between the Local Authority and their Public Analyst are, as regards fixity of tenure, established on a satisfactory basis, there remain some very important points to be discussed, namely, the duties of that officer, the conditions under which he works, and his relations to his colleagues on the staff. These are matters which, so far as we know, have never previously been dealt with in print, are only partially regulated by law, and are not settled by any uniformity of practice on the part of Local Authorities.

The purpose of this paper is to contribute to the discussion about the complexity and heterogeneity of entrepreneurship education. In order to achieve this objective, this paper combines educational psychology with perspectives from entrepreneurship education research to make explicit educators tacit assumptions in order to understand how these assumptions guide teaching.

Using ethnographic analysis, the paper reports data from the continuous development and implementation of a single course over a period of ten years bringing in the educator’s and the students perspectives on their achievements and course content.

The authors find that it is sometimes advantageous to invoke and combine different learning theories and approaches in order to promote entrepreneurial awareness and mindset. It is also necessary to move away from entrepreneurship education as being teacher led to being more student-centred and focused on experiential and existential lifelong learning practices.

Practically, the authors make suggestions for the design and delivery of a course that demonstrates how four diverse learning theories can be combined to consolidate entrepreneurial learning in students invoking experiential and curiosity-based learning strategies.

There are very few examples of concrete course designs that have been researched longitudinally in-depth using ethnographic methods. Moreover, most courses focus on the post-foundation period, whereas this paper presents a course that is a primer to the entrepreneurial process and exclusively centred on the pre-foundation phase. Rather than building on a single perspective, it combines a range of theories and approaches to create interplay and progression.

Economics and political philosophy tend to lead separate existences in separate university departments. This paper argues that there are gains to be had in the understanding of the teaching of economics if the intellectual divide between these disciplines is bridged. The history of economic thought owes its evolution in part to responses at particular points in time to the enduring questions of political philosophy. A more deep‐seated understanding of economics and of HET is therefore available if considered in conscious alliance with the history of political philosophy (HPP). In short, the argument of this paper ‐ which considers five dimensions of the interdependence of HET and HPP ‐ is the reverse of Scott Gordon’s conclusion that economists have little or nothing to learn from philosophers.

Seeks to define the scope of marketing asset accounting comparing this with current marketing/accountant structures and rationales. States that the bulk of the literature is concerned primarily with measuring and controlling market costs. Lists, itemizes and discusses costs within marketing, emphasizing that this is only a sample of works, but that it is large enough to ensure good examples. Posits that marketing assets are the most important creation within the sphere of this discussion, and gives in‐depth explanations of problems and importance of this. Discusses a case study of a furniture company and tabulates this for better understanding. Closes by itemizing the rest of the author's works in this themed issue and clarifies each one's importance in the market asset accounting field.